December 10th, 2007 @ 3:05 pm
Night on the Town is Bad?
BBC NEWS | Health | Warning on anti-drinking adverts
The Bath team found adverts which show drunken incidents - such as being thrown out of a nightclub, or passing out in a doorway - are often seen by young people as being typical of a “fun” night out, rather than as a cautionary tale.He said: “Inebriation within the friendship group is often part of a social bonding ritual that is viewed positively and linked with fun, friendship and good times, although some young people can be the target of humiliating or risky activities.
“This suggests that anti-drinking advertising campaigns that target this kind of behaviour may be catastrophically misconceived.”
Ya Think? Underage kids don’t drink because it is so tasty, they drink to get drunk, and get drunk with their friends. Kids don’t drink to safely enjoy the taste alcohol, they drink to get drunk. Showing them that alcohol gets them drunk doesn’t exactly discourage drinking.
